Purposes for Processing Personal Data
Below is a description of all the ways we may use your data and the legal basis we rely on to do so.. We have also identified what our legitimate interests are, where appropriate, and we have identified when the purpose is limited to a specific product or Service.
Note that we may process your personal data for more than one legal basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal data, where more than one basis has been set out in the table below.
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
|
To register you as a new customer: |
(a) Identity |
(a) Performance of a contract with you |
|
To understand the way you use our products: |
(a) Identity |
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
|
To process and deliver your order including: |
(a) Identity |
(a) Performance of a contract with you |
|
Information when you communicate with us whether in person, through our website or app, via email, over the phone, through social media or via any other medium. We use this to: |
(a) Identity |
(a) Performance of a contract with you |
|
To manage our relationship with you which will include: |
(a) Identity |
(a) Performance of a contract with you |
|
To administer and protect our business, our websites and Services (including troubleshooting, data analysis, testing, system maintenance, support, reporting, hosting of data, and anti-money laundering checks). |
(a) Identity |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
|
To deliver relevant website content |
(a) Identity |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
|
To transmit professional contact information for internal data matching and accuracy improvements to enhance Services |
(a) Identity |
(a) Performance of a contract with you |
|
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
To make suggestions and recommendations to you about services that may be of interest to you, including through the use of profile data and marketing communications, where permitted by law or based on your consent. |
(a) Identity |
Necessary for our legitimate interests (to develop our products/services and grow our business) Consent, where required by law (e.g., for direct electronic marketing) |
|
Information that we collect incidentally from other sources or public sources, including information presented on our social media or wider social media platforms including Facebook, Twitter and Instagram. We use this information, including to: |
(a) Technical |
Necessary for our legitimate interests (to develop our products/services and grow our business) |