A year focused on data quality, insight, and customer confidence

With 2026 underway, we’re proud to highlight the progress we made in strengthening the data and insight our customers rely on in 2025. 

2025 was marked by economic uncertainty, shifting trade dynamics, and evolving market conditions across business aviation. In that environment, customers were looking for clearer signals they could trust. Throughout the year, JETNET focused on improving the quality, depth, and timeliness of our aviation intelligence to support more confident decision making.

2025 Highlights

Strengthening the Data Customers Rely On 

Early in the year, aviation professionals, including JETNET customers, were navigating uncertainty around utilization trends, demand stability, and asset values. JETNET remained focused on strengthening the data foundation customers rely on to assess market conditions and make confident decisions based on reliable insight rather than short-term market signals. In 2025, we added over 40 percent more verified owner, operator, and management relationships than in 2024, giving customers clearer visibility into aircraft control and decision-making authority. 

Verified sale prices grew by more than 30%, expanding transaction coverage and improving pricing analysis. 

At the same time, improvements in data timeliness meant ownership and transaction updates began appearing within minutes of FAA reporting. This reduced lag and gave customers faster visibility into market movement as it occurred. 

In May, JETNET hosted the webinar Turbulence Ahead? Navigating Tariffs, Trade and Economic Uncertainty in Business Aviation, bringing together industry perspectives supported by market data. The discussion helped customers interpret early indicators related to utilization, regional demand, and market behavior during a volatile period. 

By late Q2, the data began to reflect improving conditions across business aviation, reinforcing signs of stabilization customers were starting to observe firsthand. 

Expanding Insight Across Flight and Ground Activity

As activity returned, customer focus shifted from whether the market was stabilizing to understanding how and where it was evolving. 

WINGX delivered one of its strongest years on record, with subscription growth exceeding 30% by April. Customers increasingly relied on flight activity intelligence to validate utilization trends, assess regional demand, and support capacity planning and commercial decisions. 

JETNET also expanded its Ground Insights capabilities in 2025, giving customers clearer visibility into aircraft activity at the airport and regional level. These enhancements supported use cases across FBOs, airports, charter operators, and service providers by helping them better understand traffic patterns, utilization trends, and operational activity beyond flight paths alone. 

In parallel, ADS-B Exchange introduced enhanced geospatial filtering and visualization capabilities, allowing customers to apply more precise region and boundary-based analysis when monitoring aircraft activity. Together, these improvements helped customers move from raw visibility to a more complete understanding of how activity translated into operational and commercial outcomes. 

Improving How Customers Access and Use Intelligence 

In Q4, JETNET introduced JETNET AI within Marketplace Live, providing customers with a new way to access aviation intelligence using natural language queries. During the Beta phase, approximately 1,900 Marketplace Live subscribers gained access. 

JETNET AI allows customers to ask direct questions and receive transparent, data-backed responses without leaving their workflow. Early usage focused on aircraft qualification, market validation, utilization analysis, and comparative research, helping customers reduce time spent navigating multiple tools. The introduction of GenAI was intended to improve efficiency and accessibility, while keeping trusted data at the core. 

Staying Close to Customers and the Industry 

Throughout 2025, JETNET remained closely connected to customers, partners, and industry stakeholders by participating in nearly 50 aviation events and tradeshows worldwide. These engagements spanned North America, Europe, and other key regions, enabling direct conversations with operators, service providers, manufacturers, airports, and technology partners. 

These interactions helped validate assumptions, surface real-world challenges, and ensure that data and product improvements remained aligned with how aviation professionals operate. 

In September, JETNET convened the industry for its 14th JETNET iQ Summit, bringing together customers, partners, and aviation leaders for focused discussion around market conditions, utilization trends, and forward-looking challenges. Grounded in JETNET iQ research and WINGX flight activity intelligence, the iQ Summit reinforced the value of data-driven dialogue across the aviation ecosystem. 

Customer Trust and Looking Ahead 

JETNET closed 2025 with a Net Promoter Score of 71, reflecting continued customer confidence in the accuracy, reliability, and value of our intelligence. 

Across JETNET, WINGX, ADS-B Exchange, and JETNET iQ, 2025 was about improving clarity in a changing market. Customers gained stronger data foundations, better tools to interpret activity, and more efficient ways to access insight as new technologies such as GenAI became part of everyday workflows. 

As we move into 2026, our focus remains on continuing to improve data quality, expand insight, and support aviation professionals with intelligence they can rely on.  

Thank you for trusting JETNET.