In a recent fireside chat, JETNET’s Jason Lorraine spoke with jetAVIVA CEO Emily Deaton about how artificial intelligence is beginning to shape business aviation. Their conversation focused on practical adoption, strategic planning, and the importance of keeping people at the core of AI implementation.

Highlights from the discussion:

• AI performs best when built on clear, well-defined processes
• Tools without strategy often go unused
• The goal isn’t to replace people—but to support them
• Predictive insights can guide upgrade timing and buyer behavior
• Leaders need hands-on experience to steer AI in the right direction
• Ethics and privacy require proactive planning, not reactive fixes
• Start small: automate repetitive, time-consuming tasks
• AI is already improving valuations, forecasting, customer intelligence, and marketing content

Watch the full recording to hear the full conversation and explore what it takes to make AI work in aviation.